The Ultimate SEO Copywriting Guide This guide will help you create content that will be useful for both people and search engines. A copywriter’s job has always been a tough one — create engaging copy that showcases the value a business or product holds, establish trust, impress potential customers, and turn readers into buyers. With the arrival of the digital era, the job acquired a new critical dimension — search engine optimization (SEO). Hence, the need for SEO copywriting. Without it: Your content will not show up for target keywords. You will not be able to turn visitors into buyers. No one is born an SEO copywriter; it is a skill you can acquire and perfect. This comprehensive guide to SEO copywriting will take you through the entire process from keyword research to writing engaging and optimized copy. These are the key SEO copywriting areas this guide will cover: What is SEO Copywriting? SEO Copywriting vs. Content Writing Why Is SEO Copy